More than 25 years have passed since the herbal shop south of Milan where the first Cosmetic laboratory was born,
which was then called «Scelta Naturale» where the first Organic Cosmetics were handcrafted.

The company produces certified organic cosmetics and personal care products
and ecological products for household cleaning and hygiene. It also has a small line of ecological products for animal hygiene in its portfolio.
All products are ICEA Eco-bio Cosmetics and ICEA Eco Detergence or Natural Cosmetic Bios certified.